Lead Generation & Social Media
LEAD GENERATION AND SOCIAL MEDIA STRATEGY – GOOGLE SEARCH, GOOGLE DISPLAY AND EMAIL MARKETING
Are you using the most up to date Lead Generation and Social Media tactics to achieve your business goals?
Business lead generation is simply the process of identifying new prospects and adding them to a sales funnel.
Social media is a tactic if great quality content is used to generate the leads, engage your target audience and nurture using complementary marketing tools. When we choose the right variety of clever online tactics leads are turned into sales opportunities.
What does a lead mean to your company?
For some companies depending on their sales cycle a qualified potential buyer who shows some level of interest in purchasing your product or solution is a lead. For others a lead is a form fill often in exchange for some relevant content or a compelling offer.
Lead generation is an effective way to grow your business and when leads are created, converted and nurtured through online marketing your business grows and your goals are successful. Add Social Media and Search Engine Marketing (SEM) and you have a powerful digital multi channel strategy.
Why choose SEM? An SEM campaign focuses on improving your website, your products and services visibility in search engines, quickly, effectively and with tracking and reporting .
Search Engine Marketing includes activities such as:
- Strategic content management
- Search Engine Optimisation
- Search re-targeting
- Submitting sites to directories
- Managing paid listings in search engines
- Social media marketing
A lead generation strategy combines these activities and puts it into a plan.
- What is your goal?
- What is your budget?
- Who is your target audience?
- Where will you publish your content?
- How will you measure your success?
A good plan always starts with keyword research. You should test your keywords frequently and modify to reach your goal.
Think beyond your website and consider lead generation and social media.
Social media sites like Facebook, Instagram, and the monster that is Amazon.com have completely changed the way consumers respond to ads and purchase products but when you understand your buyers journey then you encourage action at the right time.
It’s about knowing the customer lifetime value to your business.
Research shows that even a 5% increase in customer retention can boost a company’s profits by 95% and a positive customer experience beyond the “action” (or “conversion”) stage results in not only repeat purchases,
but glowing testimonials.
Considering that 88% of consumers trust online reviews as much as personal recommendations, building Advocates is crucial to flipping your funnel upside down and widening the top of that funnel to attract more potential customers.
So if you feel that no one is opening or reading your marketing book a discovery session through our Facebook Page.
Our services are listed there and you can see how we have integrated Facebook Messenger Marketing to respond straight to your mobile device or desktop with open rates as high as 99%.
Go on give it a go!
So how much does it cost?
Our pricing is made up of your media budget and a cleverly executed strategy – we call this our monthly retainer.
We need you to fill out a Marketing Needs Analysis so we can recommend the best Marketing Options.
To request your Online Marketing Needs Analysis message us below with “Analysis please”.