Women’s Wellness, Surf, Yoga and Pilates retreat
Ocean soul retreat’s goals were clear:
- To have a fresh set of experienced and knowledgable eyes take a look at the existing web site
- Make improvements to the existing website – content, site structure and apprearance
- To be found more often on google and other search engines (improve “Search Engine Optimisation”)
- To convert more visitors to enquiries and sales
Working in close conjuction with the business owner we reviewed the existing site and made clear reccommendation on suggested improvements that covered area such as:
- Serach terms and phrases (including some competitor analysis)
- Clearer Calls to action and end user navigation paths
- Written Content enhancements
- Digitial Image Enhancments and SEO
- Page layout and structure improvements
- Site speed improvements (that also affect search rankings)
- Site SSL certificate so make the site a safe and encrypted site (better for search rankings and also required for future development of an online shop and and payment gateway)
- Landing pages and contact forms that were used for Adwords and Facebook advertising campaigns.
All this was successfully implemented within a couple of weeks.